SINCE IT’S INVITATION-ONLY FIELD TEST IN June 2011, Google+ struggled with the image of “Facebook competitor” since the beginning. Although this was never the intention of the service, it is only starting last fall 2013 that Google+ achieved the differentiation and established itself as a new medium altogether.
Today, businesses, bloggers and individuals everywhere are integrating Google+ into their social media mix as a unique channel to both solidify brand image and up their SEO ranking.
GOOGLE MADE A SMART MOVE WHEN they directly linked a profile’s +1 activity to a its SEO ranking. This gives the platform an unbeatable USP.
But SEO reasoning is not the only advantage Google+ has to offer. Here are a few to consider: (more…)