Comparing the interactions on my Facebook page to my profile the other day, I was irritated to see that my personal profile was getting more reactions than my page. It also seems that people who wanted to follow me, opted for my personal profile instead of liking my page.
So I wondered if there was an explanation for this.
There are two types of brands out there: business and personal brands (as I will call them). A business brand essentially is a brand that is doing business and selling a product to its target group. Most businesses fall under this category. On the other hand, a personal brand is a business that is represented by a real persona. My case is the latter, because my business lives off my own person and image. I am selling my personal image, in a way.
This also means that my social channels will have a lot of overlapping of business and pleasure because I want to involve my audience in my life as well as bring them my business.
So the question that I inevitably ask myself is:
Why do I need a page on top of my profile?
The fact that my clients and fans want to connect with me personally (via my profile) shows the kind of brand I am. So I decided to take the big step everyone is fearing: shut down my Facebook page on May 1st.
Am I a little nervous? Yes, of course. But I am also excited to becoming my own social media guinea pig.
I will miss the insights my page provided. But there are other ways of tracking a clicked link. As for tracking the views: I want interaction in this channel, not just passive viewing.
And if someone still wants to follow me but is too shy to friend me, just use that clever Follow button on my profile.
See you on my personal profile!