SINCE IT’S INVITATION-ONLY FIELD TEST IN June 2011, Google+ struggled with the image of “Facebook competitor” since the beginning. Although this was never the intention of the service, it is only starting last fall 2013 that Google+ achieved the differentiation and established itself as a new medium altogether.
Today, businesses, bloggers and individuals everywhere are integrating Google+ into their social media mix as a unique channel to both solidify brand image and up their SEO ranking.
GOOGLE MADE A SMART MOVE WHEN they directly linked a profile’s +1 activity to a its SEO ranking. This gives the platform an unbeatable USP.
But SEO reasoning is not the only advantage Google+ has to offer. Here are a few to consider:
+ Publishing photo content is much more read-friendly compared to Facebook’s scrunched layout. This is crucial since photos and videos are shared more than three times as much as regular textual content.
+ Google+ Hangouts provide a unique way to get into a conversation with your fan base. Be it for image building tactics, Q&As or discussing work-related projects, Hangouts provides a user-friendly interface that wows. And all in one place!
+ GOOGLE+ IS BOOMING. In the last year alone there has been an increase of 33% (359 million) users who use the service on a regular basis (a few times a week).
+ Added to that increase in traffic and thus increase of chance your target group is already on Google+, time spent on the site is also rapidly increasing.
+ Post filtering was first implemented by Google+ a few years back. Seeing its success, Facebook soon adopted it. In terms of being modern, Google+ has a professional appeal that Facebook cannot match anymore.
+ Authorship is more important than ever on the web and Google+ makes it possible and even easy. By claiming your content, you can be recognized as a trusted source and (again) increase your search engine rankings.
So… when will you discover what Google+ can do for you?
Contact me to find out how to integrate this platform into your marketing strategy.